Logo and brand development of Alma, a local juice bar that values health as a lifestyle, not a trend.

Alma, meaning soul, is embodied by the logo, with lines representing the natural elements. The packaging expands on this, where the soul elements act as ‘windows’ to show a sneak peek of the bottle’s contents, emphasising what Alma stands for; transparency of fresh and clean ingredients.

This work was created under J.Portman.